The NATO Strap originates back to the 70s and was developed by the British Military. The NATO Strap which was officially called “G10 Strap” got its name from the British soldiers as they needed fill out a G1098 form, this form allowed them to collect their watch straps and other supplies from the store.
Today the NATO Strap design has not really changed much. The NATO Strap has now become a cult classic with many watch enthusiasts. Watch Geeks love the G10 NATO Strap for many reasons including its cool looks, colours available, low cost, ability to quickly interchange, durability and the fact it provides added security to your watch in the event of a spring bar failure.