The NATO Strap originates back to the 70s and was developed by the British Military. The NATO Strap which was officially called “G10 Strap” got its name from the British soldiers as they needed fill out a G1098 form, this form allowed them to collect their watch straps and other supplies from the store.
Today the NATO Strap design has not really changed much. The NATO Strap has now become a cult classic with many watch enthusiasts. Watch Geeks love the G10 NATO Strap for many reasons including its cool looks, colours available, low cost, ability to quickly interchange, durability and the fact it provides added security to your watch in the event of a spring bar failure.
Best quality NATO strap I’ve ever had. Extremely high quality materials and rich colouring.
Great product, perfect colour
Longer than the Zulu strap I also purchased, very comfortable strap , good quality compared to the Seiko supplied strap, actually improved the look of the watch, both straps were delivered before the scheduled date . I would definitely recommend the NATO strap and the service from the Urban Gentleman
Great service. Good value and quality.